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Company Details

Purely Pets

Purely Pets Insurance is a registered trading name of Ultimate Pet Partners Limited.

Their policies, like several other pet insurance policies on the market, are arranged and administered by Ultimate Pet Partners Limited and underwritten by Ultimate Insurance Company Limited.

Ultimate Insurance Company (based in Gibraltar) and Ultimate Pet Partners (based in the UK) are both part of the Ultimate HC Limited group of companies based in the UK.

Pet Insurance Policies

Purely Pets offer a wide range of policy including an accident policy, a 12-month time-limited policies and three lifetime cover policies.

Two of these lifetime cover policies will pay an amount per condition per year and the other will pay a higher amount to cover all conditions each year.

The standard excess is £99 which is higher than for many other policies.

You have to pay a 15% contribution towards vet fees for pets over 8 years old.

All these policies have limits on how much they will pay for CT/MRI scans and cruciate ligament treatment.

Customer Reviews

The average claims satisfaction score for Purely Pets is 4.0 /5. Read customer reviews.

Current Policies Available

This is a list of current policies. Click on the policy name for full details and a link to the reviews.
 NameTypeVet FeesCover ScorePrice Band 
Accident OnlyAccident Only£ 2,00024%£££££ 
Accident and Illness EssentialTime-Limited 12-Month£ 2,00034%£££££ 
Accident and IllnessLifetime Annual Condition£ 2,00033%£££££ 
Accident and Illness PlusLifetime Annual Condition£ 3,50056%£££££ 
Accident and Illness ExtraLifetime Annual Benefit£ 7,50069%£££££ 

Checkout a Policy


Please note that pet insurance terms often change. Whilst we will do our best to keep this website up to date you must check with the appropriate insurer before making any decisions. If you find any mistakes on this website please do let us know so we can correct it for the benefit of future visitors. Many thanks!


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